Open Jaw

Brilliant “Experiences” Make It Easy

Pinpoint branding helps match your client with the perfect property

With so many Bahia Principe resorts to choose from, the selection may seem overwhelming. 

That’s why the company created an "Experience" classification system that helps agents zero in on the perfect resort for their individual clients. 

“We have three ‘Experiences,’” says Sal Buccellato, National Accounts Director for Bahia Principe Hotels & Resorts. “Our Treasure Experience properties are in off-the-beaten-path locations blessed by nature, our Escape Experience focuses on properties that are adult-only, and our Friends & Family Experience is for people travelling with kids and multigenerational travellers.”

Whatever Experience your clients seek, Buccellato says the company has put a tight focus on enhancing the services offered in four pillars – food, entertainment, sports and beverages. As a result, there's a selection of resorts, activities and vacation vibes to please any type of traveller. 

Treasure Experience: Authentic Places & Natural Beauty

With a focus on destination immersion, the Treasure Experience is ideal for travellers who want to have authentic experiences that go beyond the beach. 

"These are our Bahia Principe properties that are in unique locations," says Buccellato. 

For example, the Bahia Principe Luxury Cayo Levantado in Samana, Dominican Republic, is the only hotel on an idyllic island offshore island.

"It's situated up on a cliff and it has these unobstructed views of the Bay of Samana and the town of Samana itself behind the property. It’s ideal for those clients looking to get off the beaten track," says Buccellato.

Treasure properties offer memorable experiences, whether it's enhanced entertainment with local performers and live music around the pool, a chance to connect with nature, or interactive hands-on activities like mixology, arts and crafts and cooking workshops.

For health-conscious travellers, a robust selection of wellness options awaits including a culinary offering that highlights natural ingredients, and a line-up of fitness class options including yoga, Tai Chi and Pilates.

Family & Friends Experience: Fun For Every Age Group

With activities and entertainment designed to please every age group, the Family & Friends Experience is ideal for group and extended family travel. 

"This is an experience that caters to multigenerational travel where, for example, the grandparents are taking the kids and grandkids away for a family holiday," says Buccellato. "Our Family & Friends Experience is also suitable for groups of friends travelling together and looking for more of an enhanced experience than just all-inclusive."

These resorts offer services and facilities geared towards families with children, with a Kids Club featuring activities like crafts, cooking, expeditions and children’s games, water parks and sports, and specialty restaurants offering kids menus. 

For the ultimate family getaway, there’s Punta Cana’s Fantasia Bahia Principe Punta Cana, which Buccellato calls an "experience upon itself."

The entire resort is centered around a huge castle reminiscent of fairy-tale legend that lights up at night. There are endless kid-focused options, including a state of the art waterpark, evening movies, an ice cream parlour, and amusing entertainment throughout the entire day. 

Fantasia Bahia Principe Punta Cana might not be in everybody's budget, so Buccellato reminds agents that other Family & Friends-classified resorts still have a fantastic offering of the Kids Club, enhanced children's entertainment and water park, just not the to the grand style of Fantasia. 

"We always have something that comes within the guest's price range," he said, naming The Grand Bahia Principe Punta CanaGrand Bahia Principe Coba and Grand Bahia Principe El Portillo as other properties popular with families.

Escape Experience: Sophisticated Fun & Relaxation For Grown-Ups

The adults-only Escape Experience allows travellers to tailor their holiday to be as relaxing or active as they want.

Imbued with calm and serenity, Escape resorts cater to travellers who want to get away from it all and focus on themselves, relaxation and sophisticated activities.

"It's the atmosphere and the vibe that really set these apart. Everybody is chilled, it's very relaxing. You can tell it's an adult-only property. It really caters to what adults are looking for as part of their vacation experience," says Buccellato. 

With waiter service at the beach and by the pool, and a selection of soothing spa treatments, it's easy to unwind at a Bahia Principe Escape Experience resort. Guests are treated to the highest level of service, with perks including 24-hour room service and unlimited a la carte dining.

For a more active stay, guests can choose from a variety of wellness options like aquaspin, personal training, TRx, CrossFit, Zumba and dance classes.

"There is a single Bahia Principe product that will address everything the clients are looking for in their holiday," says Buccellato. "In this industry, there are hundreds of hotels to choose from and we are trying to present a product to the agents that they are comfortable in selling and that delivers exactly the experience the client is looking for."


Enter Code: