Open Jaw

The Value Of Listening

WestJet’s Travel Agency Advisory Board

WestJet’s Travel Agency Advisory Board is a group of about 60 corporate and leisure travel agents across Canada the airline uses as a vital sounding board for feedback and industry insights.

The idea for an advisory board came from the sales team. When making business decisions, they often found themselves asking “I wonder what the agents think?”

There are in-person meetings at the WestJet Campus – even on the beach in Cancun – as well as frequent meetings by phone. WestJet also reaches out to TAAB via email and social media for their written responses.

TAAB is working. WestJet says the group has fundamentally impacted the way they interact with the trade -- from processes and business interactions, to communication strategy and promotional initiatives. Agent members are also learning more about how WestJet can add value to the services they provide.

“I think of WestJet as the ‘human’ airline, the one that looks after its people – staff and clients. TAAB has been a great resource tool for me, connecting with other agents and WestJetters for ideas, questions and concerns. It has confirmed my belief that WestJet actually cares about us agents.

Thank you WestJet! Happy Birthday!”
ROSARIA FRUSTACI, Travel Consultant
HRG Worldwide (Montreal, QC)

“We have a ‘crush’ on the staff at WestJet…the service is simply beyond compare! We book with confidence, knowing our clients’ needs will always be looked after efficiently. Thanks for all you do to make our jobs easier with our clients’ requests and bookings.”

ALLAYNE CLARK, Certified Travel Consultant
K. Banks Travel (Pentictin, BC)

“WestJet has stayed true to its mission, to enrich the lives of everyone in WestJet's world, by providing safe, friendly and affordable air travel. WestJet continues to provide guests with a friendly and caring experience that has changed air travel forever. They continue to support the communities they service, they are dedicated to their fellow WestJetters, their travel partners and the environment.

Congratulations and Happy Birthday WestJet!!!!”
JUDY KINCAID de MUNDO, Certified Corporate Travel Consultant
UNIGLOBE The Premiere Travel Group (Ottawa, ON)

“As travel agents, we have to deal with several airlines on a daily basis and WestJet is different. Every time I call WestJet, it’s a positive experience. The agents do everything they can to help, and if there’s something they can’t do, well, at least they’re nice about it, and at least they tried.

The Travel Agent Advisory Board is a fantastic idea. Who better to let you know what’s working and what’s not than the travel agent community who sell your products.”

MEREDITH O’NEIL, Travel Counsellor
Carlson Wagonlit Travel (Etobicoke, ON)

“For me as a travel consultant, the best thing about WestJet is that when my clients are flying with them, I know that they are taken care of from beginning to end.

I have truly enjoyed my experience on the travel agency advisory board. I have learned so much and can pass it on to the rest of our company. I have loved that WestJet has committed to listening to their travel agency partners and have used our voices in making their business better.”

CASANDRA WAGNER, Travel Consultant
Marlin Travel Government Center (Edmonton, AB)

“The implementation of a Travel Agency Advisory Board was a great move on West Jet’s part as it provides a communication path between travel advisors and the company and has been instrumental in enhancing how we do business with them. Many improvements have been implemented as a result of this forum. WestJet is by far my most preferred tour operator and airline – for so many reasons!

Happy 20th Birthday Westjet!”
KATHYLYNNE FENTON, Certified Travel Consultant
Travel Professionals International (Tisdale, SK)

“I have become a huge fan of WestJet Vacations ‘Flexi- groups,’ which offer a truly accommodating and customizable group booking experience. I have also experienced a situation where WestJet’s flexibility and human compassion played a major role in me being able to provide value. My clients were thankful beyond belief and both I and they believe the words ‘At WestJet, we care.’”

OKASANA MASCHAK, Travel Professional
CenterHolidays (Mississauga, ON)

“Taking me where I want to go for 20 years! Thank you WestJet!”

CHRISTA TRACY, Team Lead - Senior Online Customer Care Specialist
BCD Travel (Location, TBC)

WestJet’s Travel Agency Advisory board is the best and most innovative idea. We in the front line have the ability to turn the selling wheel in the right direction – so involving us and listening to our voices directly is a great idea.”

Rita Sanduja, Travel Expert
itravel2000 (Mississauga, ON)


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