Pampered Luxury: Oh, The Possibilities!
The Royal Hideaway & Barceló brands fit the bill
Barceló Hotel Group has spent a great deal of time, effort and money in the past couple of years to position itself as “one of the principal hotel management companies at an international level.”
This story takes a closer look at the upper tier of the 4 Barceló brands – Royal Hideaway Luxury Hotels & Resorts, positioned as “hotels that are destinations in themselves,” and Barceló Hotels & Resorts, described as “hotels with surprising concepts.”
“Now that we’ve gone through the whole rebranding process, we’ve got four distinct brands, with a product offering a great experience for almost any of your all-inclusive clients,” says Rick McCauley, Barceló’s Senior Director Sales & Marketing & MICE Canada.
Royal Hideaway – The Art of Fine Moments
Transat Commercial Director Nicole Bursey says the operator is proud to feature the Royal Hideaway Playacar in the Transat Luxury Collection. The property welcomes adults into a world of sumptuous style and sophistication, curated with painstaking attention to detail.
On the beach and in walking distance of Playa del Carmen downtown, Royal Hideaway is a boutique style property with 200 villa rooms and suites with private concierge service.
There are six pools including 3 relaxation pools and an oversized cascading infinity pool with solarium deck and Bali Beds. Beach and pool concierge service is offered for both beverages and food. If your clients are too relaxed to move, they can have lunch brought right to their lounge chair.
Food and wine are taken very seriously at Royal Hideaway Playacar. The signature restaurant Las Ventanas offers an optional Chef’s Table Experience and a premium wine cellar. The Asian gourmet food at Azia earned a AAA Four Diamond Award.
Transat describes its Luxury Collection as ‘the crème de la crème of sun holidays.’ Exclusive benefits start at the airport with private lounge access, travel onto the plane with an included upgrade to Option Plus on Air Transat, and continue on the ground with a private resort transfer.
That’s before the holiday even begins. At Royal Hideaway Playacar, the Transat luxury experience continues with welcome gifts, spa gift and discount, and resort credits for additional luxuries including fine wines and the chef’s table.
“I describe Royal Hideaway Playacar as a hotel where service is on steroids,” says McCauley. “Because the little things are done very well, your client feels pampered and important.” He stresses that the best time to book Royal Hideaway is during the EBB period, “because this is not a price-driven hotel and it fills up very quickly.”
Barceló – Live Up To More
The Barceló brand strives to create “surprising moments that leave an impression.” Three Barceló properties are part of Transat’s Distinction Collection, where pampering and special perks include direct round trip transfers, additional a la carte dining, international drinks, free lobby WiFi, free in-room safes and a stocked mini-bar.
At the adults-only Barceló Bavaro Beach and the family-friendly Barceló Maya Colonial and Barceló Maya Palace, guests enjoy the Distinction amenities as well as Transat-exclusive Barceló Prestige Class perks like a welcome cocktail, separate check-in, VIP bathroom amenities, spa discounts and more.
Those seeking a more luxurious Barceló experience can upgrade to Premium Level, which adds welcome features including: premium room location; free WiFi in the room; access to the Premium Level Lounge for continental breakfast, afternoon hors d’oeuvres and top-shelf drinks; spa discounts and extra amenities.
For your wedding clients, both the Royal Hideaway and Barceló brands offer a myriad of opportunities, and McCauley says Canadian couples are taking advantage in droves.
“Weddings are growing by leaps and bounds at our resorts,” says McCauley. “We offer things like specialized Hindu and Catholic weddings, and some really great packages. And our staff is terrific to work with.”