Open Jaw

Pursuing Perfection At Palladium

Always Improving, Always Something New

Standing still is simply not an option in the Mexico and Caribbean all-inclusive market and the winner is the consumer.

“It’s incredible the competition that is out there,” says Sonia Casaubon, National Sales Director, Canada, Palladium Hotels Group. “Amazing facilities, amazing food. As a result, resort companies have to constantly reinvent, constantly improve.”

Grand Palladium Lady Hamilton Lobby

Grand Palladium Lady Hamilton Lobby

Casaubon has spent the past 9 years representing Palladium in the Canadian market, and seen a lot of change along the way. As well as building new properties, Palladium has kept a strong focus on improving existing ones.

“We’re investing and reinvesting year after year, and I think that’s why we have strong relationships with tour operators like Transat, with our agent partners and with Canadian travellers who see Palladium as a trusted brand.”

Increasing our staff by 1,000 people will raise our ratio of staff to rooms from about 1.2 to 1.6.

“This year we’re spending US$21 million on improving our service offering and our food and beverage,” Casaubon says. “The biggest part is increasing our staff by 1,000 people -- that will raise our ratio of staff to rooms from about 1.2 to 1.6.”

We’re also launching a major training program for both new and existing employees.”

Grand Palladium Palace Restaurant Bamboo

Grand Palladium Palace Restaurant Bamboo

On the food and beverage side, Casaubon says Palladium already offered a strong product. But it will improve in tangible (and edible and drinkable) ways too.

“Your clients always eat well at Palladium. There are great buffets and an amazing choice of a la carte restaurants. But we’re raising the bar with higher quality meats and fish and better presentation at the buffets.”

On the libation side, Palladium will now stock premium brands like Absolut vodka, Bombay Sapphire gin and Don Julio tequila at all of its bars. Previously the top shelf stuff was only available at one or two bars at each resort. In-room minibars are being upgraded with snacks.

Other improvements include stronger WiFi, a more robust Palladium app, improved poolside sound systems and enhanced internal transportation.

Grand Palladium Lady Hamilton Junior Suite

Grand Palladium Lady Hamilton Junior Suite

In addition to the service improvements, Casaubon says Palladium properties “look better than ever,” after a series of major renovations. All rooms have recently been refreshed at the Grand Palladium Lady Hamilton Resort & Spa in Lucea, Jamaica, and at the Grand Palladium Palace Resort in Punta Cana. The Grand Palladium White Sand Resort & Spa on the Riviera Maya also saw its rooms, lobby and lobby bar refurbished in time for the winter season just ending. This year major refreshes are taking place at the Grand Palladium Punta Cana Resort and the completion of room enhancements at the Grand Palladium Bavaro Suites Resort & Spa.

Casaubon says the ongoing work will cement Palladium’s desirability to a wide cross-section of Canadians. “Palladium appeals to all kinds of clientele. We’re really good for families, including all ages of kids. But we have lots of facilities reserved for adults, including adults-only swimming pools, rotating adults-only evenings at a la carte restaurants and evening entertainment geared to adults.”

Grand Palladium White Sand Lobby

Grand Palladium White Sand Lobby

With all the enhancements, renovations and added inclusions Palladium has done over the past few years, prices have come up a bit. Casaubon says agents who haven’t experienced the product recently should do so as soon as they can.

“We really want agents to know that the value equation is stronger than ever – Palladium offers great quality for the money. It’s a brand that is loved by agents and they’re doing a great job of selling it. The Canadian market is very important for Palladium.”

Agents can earn points that can be redeemed for cash or resort stays through the Palladium Connect partnership program. The Palladium Connect website also offers training tools and webinars.

Next Story: 10 Reasons Palladium is the Perfect Place


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