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A group is just a get-together without Sandals!

As Air Canada Vacations and Sandals mark over 35 years of working together, we’re taking a look at how this ground-breaking partnership provides Canadian travel agents with some incredible group incentives to offer their clients.

From no-deposit wedding bookings and free room options, to complimentary air seats and future resort credits, ACV and Sandals have a whole host of enticing offers to help agents nail down that lucrative group business.

“Both ACV and Sandals believe that group travel is the fastest way for agents to grow their businesses,” explained Francine Allen, Sandals brand manager/product development for ACV. “For many years, the groups market seemed difficult for leisure agents to tap into, but it’s much easier than you think. 

“After all, at Sandals and Beaches Resorts, a group consists of just five rooms, based on a three-night minimum stay. So it’s not surprising to learn that some of Sandals’ top-performing agents in Canada focus heavily on groups.

“So whether it’s social group, like a family reunion, a corporate group interested in meetings, or a wedding group, there are some great incentives for agents to talk to their clients about.”

Here are just some of the sales-closing incentives you can offer your clients:

  • Free air in conjunction with Sandals’ free room offer (the group’s 6th room is free between September and December; and the 12th room is free between January and August);
  • Sandals provides a complimentary private group dinner/cocktail party for all social and incentive groups;
  • Complimentary meeting space and basic audio visual for incentive groups;
  • 90-day, no deposit weddings at Sandals & Beaches resorts with ACV;
  • Free wedding for wedding group clients staying more than three nights. Wedding groups staying more than six nights receive $1,500 in Premium Perks; 
  • Complimentary site inspections for the bride and groom for groups of more than 50 passengers at participating hotels;
  • Two free upgrades to Business Class or Premium rouge for wedding parties, including access to the Maple Leaf Lounge;
  • $500 future travel credit for the bride and groom’s one-year anniversary;
  • Wedding and social group clients can earn and redeem Sandals Select Guest points when booking with ACV; and
  • Sandals and ACV are offering a $200 per person discount on contracted group rates on bookings made before 17MAY.

Sandals and ACV also ensure that all the right support is in place to help make booking groups easy. Not only does Sandals have a full time national groups manager -- Grant Lawlor -- here in Canada, but there’s also a dedicated ACV group coordinator and a whole host of ACV and Sandals BDMs to help you out -- no matter where you are in the country.

Always eager to evolve, Sandals is also working hard to exceed client expectations when it comes to its wedding offerings, so the company has ‘unpackaged’ the traditional destination wedding package and replaced it with ‘Sandals Customizable Weddings.

“Each wedding is unique and special and Sandals Customizable Weddings provide endless options for personalization,” added Allen. ‘Inspired by Love. Created by You’—is more than just a tagline. It’s a total philosophy with no packages and no themes, that allows the couple to design their special day.” 

Sandals Customizable Weddings feature 10 ‘inspirations’ influenced by the tropics, gardens, romance, passion, the islands, sophistication, nature, sand and sea, royalty and gold. Each one offers creative and stylish suggestions, and your clients can even mix and match between the inspirations if they so desire. There are no limits or restrictions.

Sandals Customizable Weddings put your clients in the driving seat, and together with the booking incentives on offer and the support of the ACV and Sandals teams here in Canada, nailing down that group business is easier than ever before.

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