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Dreams, Secrets & Now: Luxury Comes In Many Forms At AMResorts

Three great ways to sell three great brands

So many brands; so little time. Thank goodness Orelbys Vigoa, AMResorts’ business development manager for Quebec and Eastern Canada, took some time out to share some of his hottest sales tips for three of AMResorts’ most luxurious brands: Secrets®, Dreams® and Now® Resorts & Spas.

Selling Secrets

With a strong focus on adult-only romance in Mexico, Jamaica, Costa Rica, Spain and the Dominican Republic, Secrets offers sophisticated escapes that combine unparalleled pampering and pleasure with its impressive Unlimited-Luxury® program. Think luxury spas, gourmet dining and romance, romance, romance.  

“The ideal clients here are couples, especially for romantic getaways, weddings, honeymoons and vow renewals,” says Vigoa.“The fact that it’s adult-only is a big plus for most of our guests. They also love the fact that Secrets is modern and luxurious with spacious rooms. They like the unlimited a la carte dining, the high-speed internet, the 24-hour restaurants and the fact that it’s very focused on the North American market. Agents are usually able to close a sale with any of these selling points.”

Selling Dreams

Appealing to couples and couples with children, Dreams Resorts & Spas offer a high level of luxury in beachfront settings in Mexico, the Dominican Republic, Costa Rica and Panama.

“Dreams is very similar to Secrets, and it has the same inclusions, so those clients who have been to Secrets and love that brand then go to Dreams with their kids,” says Vigoa. “Dreams resorts offer a romantic and relaxing atmosphere, but the kids are going to be entertained all day long at the Explorer’s Club. The parents can enjoy any activity at the resort and they can go and have a romantic dinner because the Explorer's Club is open until late. The activities for the kids are just amazing.”

Selling Now

With family-friendly resorts in Mexico and the Dominican Republic, Now Resorts & Spas are the perfect option for clients travelling in multigenerational groups. There’s plenty to keep the teens and tweens happy, as well as lots of peace and quiet to be found for any members of the group who want to take it easy. 

“This brand is lively and energetic,” says Vigoa.“It’s for multigenerational families, especially those with young kids and teenagers. We have six Now resorts—and we’ll soon have seven—so the Now brand is starting to give the clients more destination choices. I’d say Now is perfect for a family vacation or reunion.”


Laura Kay
July 23, 2019 at 12:01

Great information!


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