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You Steer Clients To The Right Property & The Right Price

With Bahia’s “Experience” Resort Classification

Bahia Principe Hotels & Resorts knows that without a travel agent’s expert advice, a guest’s valuable vacation my not live up to its “woo-hoo” potential. And with so many Bahia Principe resorts to choose from, the selection may seem overwhelming. 

That’s why the company created an "Experience" classification system for the trade that helps agents zero in on the perfect resort for their individual clients. 

Along with pairing the client with one of its four hotel categories -- Luxury, Grand and Fantasia and the Spain-exclusive Sunlight – agents can delve deeper to find the perfect match for their client with one of three revamped Experience classifications.

Whether it's a Treasure Experience, an Escape or a Family and Friends Experience, Bahia Principe has enhanced the services offered in four pillars – food, entertainment, sports and beverages. 

As a result, there's a selection of resorts, activities and vacation vibes that can please any type of traveller. 

"We have a particular clientele that is looking for a specific type of holiday. By introducing the enhanced services on the four pillars, we are enhancing the all-inclusive experience at our Bahia Principe resorts," says Sal Buccellato, National Accounts Director for the hotelier.

Family & Friends Experience

With activities and entertainment that scream fun and festivity, the Family & Friends Experience is ideal for group and extended family travel. 

"This is an experience that caters to multigenerational travel where, for example, the grandparents are taking the kids and grandkids away for a family holiday," says Buccellato. "Our Family & Friends Experience is also suitable for groups of friends that are travelling on holidays and looking for more of an enhanced experience than just all-inclusive."

These resorts offer services and facilities geared towards families with children, with a Kids Club that offers activities like crafts, cooking, expeditions and children’s games, water parks and sports, and specialty restaurants offering menus for kids. 

As for the ultimate family getaway, look no further than the themed Fantasia Bahia Principe Punta Cana, which Buccellato calls an "experience upon itself."

The entire resort is centered around a huge castle reminiscent of fairy-tale legend that lights up at night. There are endless options to keep kids entertained, including a state of the art waterpark, evening movies, an ice cream parlour, and amusing entertainment throughout the entire day. 

The property is also the only one with a Teens Club for ages 13 to 17 -- a lounge area reserved especially for teens with activities and experiences geared to them. Inside, there's a private cinema, a DJ, a space where teens can mix music and a video arcade. 

"The teens are not excluded. A lot of time at some of the resorts, there's stuff for the kids up to age 12, but there's nothing for the teenagers. We looked after that," said Buccellato. 

Unlike all other Bahia Principe resorts, Fantasia is a standalone experience, meaning that guests staying at other resorts cannot visit Fantasia.  

For all its pomp and scale, Fantasia Bahia Principe Punta Cana might not be in everybody's budget, so Buccellato reminds agents that other Family & Friends-classified resorts still have a fantastic offering of the Kids Club, enhanced children's entertainment and water park, just not the to the grand style of Fantasia. 

"We always have something that comes within the guest's price range," he said, naming The Grand Bahia Principe Punta Cana, Grand Bahia Principe Coba and Grand Bahia Principe El Portillo as some of the other properties popular with families.


Treasure Experience

With a focus on location, location, location, the Treasure Experience is ideal for travellers who want to have authentic experiences that go beyond the beach. 

"These are our Bahia Principe properties that are in unique locations," says Buccellato. 

Luxury Bahia Principe Cayo Levantado in Samana, Dominican Republic, for example, is the only hotel on the idyllic island of Cayo Levantado.

"It's situated up on a cliff and it has these unobstructed views of the Bay of Samana and the town of Samana itself behind the property. It’s ideal for those clients that are looking to get off the beaten track," says Buccellato.

There's a level of sophistication permeating each of the offered experiences at Treasure properties, whether it's the enhanced entertainment with local performers and live music around the pool area, a chance to connect with nature, or interactive hands-on activities like mixology, arts and crafts and cooking workshops. 

For health-conscious travellers, an increased selection of wellness options awaits including a culinary offering that highlights natural ingredients and a robust line-up of fitness classes including yoga, Tai Chi and Pilates.

Escape Experience

The adults-only Escape Experience allows travellers to tailor their holiday to be as relaxing or as active as they want.

Replete with calm and serenity, Escape resorts cater to travellers who just want to get away from it all, focusing only on themselves, on relaxing and on enjoying sophisticated activities.

"It's the atmosphere and the vibe that really set these apart. Everybody is chilled, it's very relaxing. You can tell it's an adult-only property. It really caters to what adults are looking for as part of their vacation experience," says Buccellato. 

With waiter service at the beach and by the pool, and a selection of soothing spa treatments, it's easy to unwind at a Bahia Principe Escape Experience resort. Guests are treated to the highest level of service by staff, with luxurious perks like 24-hour room service and unlimited a la carte dining.

For a more active stay, guests can choose from a variety of wellness options like aquaspin, personal training, TRx, CrossFit, Zumba and dance classes. Programming includes Full Moon parties on the beach, burlesque shows, live Jazz music at the bar and fun themed activities like a silent disco party, foam baths, wine tastings and mixology classes.

Start With The Basics

Pairing client with experience is easy, and it all starts with a few simple questions. 

"Just a couple of questions can really narrow it down to a specific hotel. Advisors can start by asking, 'Are you travelling with children or is it going to be adult-only?' If it's adult-only, that narrows it down to one specific brand," suggests Buccellato. "If it's family, that narrows it down to Luxury, Grand or Fantasia, according to what they want to spend, so ask them what sort of budget they are looking for and ask them how old their kids are."

If it's only adults that are travelling, Buccellato recommends also bringing up the question of budget to determine the perfect hotel profile for the client, as there are options to suit every price point. 

"Grand Bahia Principe Aquamarine is our first adult-only Grand Bahia Principe resort and this property always comes in very well priced for the Canadian market," he says. "If clients are looking for more luxury adult-only, then for example Luxury Bahia Principe Ambar, with 144 swim-up suites, might be a good choice. If you're looking for something smaller, more intimate, Luxury Bahia Principe Bouganville offers that for adult-only. If the clients are more outgoing, active, physical, then they might want to look at one of the Treasure Experiences."

With 20 resorts to choose from in the Caribbean and Mexico roster, the Bahia Principe Experience classification helps agents narrow down the choices for their guests, a simple task once the advisor has asked a few questions of their guests. 

"There is a single Bahia Principe product that will address everything the clients are looking for in their holiday," says Buccellato. "In this industry, there are hundreds of hotels to choose from and we are trying to present a product to the agents where they are comfortable in selling and according to the experience that the client is looking for."

COMMENTS

Susan Schmidt
June 27, 2019 at 16:28

Awesome travel categories!


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