Open Jaw

Find The Best Of Blau In Cuba

Singles, couples & families -- Blau has a Cuban resort for everyone

For some Canadians, Cuba and Blau are synonymous. “A lot of agents tell me that clients come in and name one of our resorts in Cuba and simply say ‘That’s where we want to go.’ That makes me feel good and I think it makes agents happy too,” says Scarleth Ruiz, Canada Sales Director for Blau Hotels.

With 5 properties on the island already, Blau continues to expand. The company is working with Cubanacan to build a Havana hotel and it also has land set aside in Holguin with its Cuban partners for future expansion.

Here’s a snapshot of Blau’s most popular Cuban properties, along with advice on the right clients to send to them.

Blau Varadero Hotel

Blau’s signature Varadero hotel opened in 2005 and has been a hugely popular destination for Canadians ever since. The resort, with its unique architecture based on Mayan temple design, is rated #1 of 62 in Varadero on, with high praise for the staff, beach, entertainment and food. This past winter saw major change as Blau Varadero went adults-only for the start of the season.

“Only about 5% of our guests at Blau Varadero were coming with kids, so we decided to make a change,” says Ruiz. “The hotel is very popular among young adults and the move to adults-only has worked out very well. 92% occupancy for the winter tells you something.”

Of the hotel’s 395 rooms, 185 have been fully renovated and are being sold as Select Rooms, with upgraded amenities and inclusions. (See elsewhere in this Headliner for full Select Rooms details. Renovations will continue, with all rooms at the property to be redone by 2019.

Blau Varadero Select Rooms are part of Transat’s Adults Collection and Duo Collection.

Blau Marina Varadero Resort

This 585-room resort offers plenty for the eyes, with its location in front of Marina Gaviota, on one of the world’s great beaches and surrounded by beautiful gardens. It even has a lighthouse as a focal point. Blau Marina Varadero is ideal for families -- kids can enjoy the water park and all day activities at the newly renovated kids club. Blau Marina Varadero Resort is offered in two Transat Collections: Sun Savvy – a ‘Sun Kissed Steal’ – and the Family Collection. Up to 2 kids aged 7 and under stay free all year long!

Blau Privilege Cayo Libertad

Set on an island joined to the Blau Marina Varadero property via a 300m bridge is this 85-junior suite, adults-only property. It offers access to all the amenities of the larger resort, plus perks like quiet pools, 24-hour room service and an exclusive a la carte restaurant. Ocean views are offered from each spacious accommodation.

“This is a wonderful option for people who might want to enjoy all the amenities of Blau Marina Varadero, but also have a private island to retreat too when they want quiet moments,” says Ruiz. “It’s starting to get attention in the Canadian market but it’s still less known.”

Blau Costa Verde Plus Beach Resort

This 309-room 2013 addition to the Blau Costa Verde property on Holguin’s famous Playa Pesquero features bigger rooms, a bar with premium drinks, more dining choices and a weekly lobster dinner. The waters off the beach are clear and calm – great for kids – and the snorkeling is excellent. Blau Costa Verde Plus is part of Transat’s Solo Collection – no single supplement required – and the Family Collection. At Blau Costa Verde Plus up to two kids aged 7 and under stay free all year long.


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