Open Jaw

Love Is In The Air

At Hard Rock all-inclusive resorts, weddings are a rockin’ good time

Prior to launching its first all-inclusive property, Hard Rock Hotels conducted focus groups, mostly consisting of people in their 40s. The results were disappointing – participants weren’t convinced couples would want to get married at a Hard Rock resort.

They were wrong. And thankfully, the architects of the Hard Rock all-inclusive concept were undaunted.

“We just truly believed that there was a space in the market for weddings at a music-themed resort,” says Ash Tembe, Vice President of Global Field Sales for AIC Hotel Group. “And we were proved right – our Hard Rock Hotel Riviera Maya property hosts about 20% of the resort weddings on the Riviera Maya strip. Both couples and their guests are constantly telling us what a great time they had.”

It all makes perfect sense when you think about it. Music is an essential part of the wedding experience. And with the 50th anniversary of Woodstock this year, many rock-and-roll lovers are entering their 70s and still love to hear their favourite songs. Music is always in the air at Hard Rock, and the playlist has something for everyone – either live or recorded, it is carefully curated to appeal to all generations.

From stylish weddings and lavish honeymoons to anniversary escapes and romantic getaways, Hard Rock all-inclusive resorts offer your romance clients nothing short of paradise perfected for their special events.

Guests can enjoy a wedding ceremony alongside the beauty of a private beach, with all the details planned with unmatched elegance and ultra-chic style by celebrity event designer Colin Cowie. 

Colin Cowie and the all-inclusive Hard Rock Hotels in Cancun, Vallarta, Punta Cana and Riviera Maya take luxury and love to a new level. Your clients can enjoy world-class amenities and tantalizing extras with three specially crafted honeymoon packages – including a complimentary option.

  • The complimentary ‘With Love’ honeymoon package comes with a mini cake, sparkling wine, honeymoon dinner, in-room breakfast and a Jacuzzi experience.
  •  For US$750, the ‘Headliner’ package lets honeymooners add luxury with things like honeymoon t-shirts, chocolate-covered strawberries on arrival, bathrobes and slippers, in-room aroma therapy, a sensual chocolate body-painting kit and flower petal heart design with the couple’s initials on the bed upon arrival.
  •  For US$1,500, the ‘Showstopper’ package ramps things up with pickup transfer from the airport, honeymoon concierge service, bottle of Champagne, rose petal bath in a double spa tub, Kama Sutra kit, a tour for two, a swim with the dolphins and a relaxing couple’s massage at the Rock Spa.

Tembe says he believes what sets Hard Rock weddings apart is the multitude of activities offered on and off the property. “The actual wedding events might stretch over three or four nights. But many guests come for a week or more, and it’s their vacation too. We give them all kinds of things to do when the wedding is over and with the Limitless All-Inclusive concept it’s great value.”

With so many all-inclusive and destination wedding options available to Canadians today, Tembe is not surprised that some Canadian travel advisors aren’t familiar with the crowd-pleasing experience offered by the relatively young Hard Rock all-inclusive brand. But he and his team dedicated to Canadian travel professionals are determined to change that.

“We invest heavily in the Canadian market. We have three BDMs across the country and all an agent needs to do is say ‘I want to grow my business’ and we’ll be there for them. Our response time is fast, so don’t hesitate to reach out,” says Tembe.

Beauty Salon Boutique

Another opportunity to turn up the volume on your Hard Rock knowledge will come this fall, when the brand hosts travel agent presentations in Montreal, Toronto and Vancouver. Dates and places are TBA.

Open Jaw’s stay at a Hard Rock all-inclusive revealed a happy vibe with engaged staff, great tunes – without being overpowering – excellent food and a really comfortable room with all the latest amenities that travellers desire.

Tembe describes it more succinctly: “Fun,” he says. “These are hotels designed for people who want to have fun.”



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