Open Jaw

Partnering For The Perfect Family Vacation

Bahia Principe & WestJet Vacations are growing together

Happy Family

Bahia Principe has earned a strong reputation in the Canadian sun destination marketplace with its value-packed vacations at massive, multi-resort complexes in Mexico, the D.R. and Jamaica.

As Bahia Principe’s National Director of Sales Canada Sal Buccellato underlines, there are plenty of rooms for Canadian agents to fill. At the Punta Cana complex alone, there are 4,300 rooms, hosting up to 11,000 vacationers each week. Bahia Principe’s collection of resorts on Mexico’s Mayan Riviera is similarly vast.

That means the company needs strong tour operator partners to keep those rooms filled. One of the most important is Canada’s WestJet Vacations. Buccellato says the “long-standing relationship” between the two is key to the company’s success in Canada.

WestJet Vacations Product Manager Bernadette Scobie agrees, describing the relationship as one that has driven the success of WestJet’s tour operation, because what Bahia Principe offers is an ideal match for the profile of the typical WestJet guest.

WestJet Plane

“For WestJet Vacations, there has always been Bahia Principe. And we hope there always will be. The company has been critical to our growth in the Canadian market, and they do such a good job of hosting our customers that they keep returning again and again. It’s a wonderful relationship.”

 “We’ve seen huge sales growth as a result of the family rooms,” Scobie says. “Multi-generational travel is one of the fastest-growing segments of the Canadian market, and Bahia Principe has got the product just right.”

It’s not just the properties with the family accommodations that are doing well in the Canadian market, Scobie says.

“Jamaica is on fire right now. While the Grand Bahia Principe Jamaica doesn’t have the family rooms, it has a brand-new waterpark that families are loving,” says Scobie. “There’s no language barrier and the exchange rate between the Jamaican dollar and the Canadian dollar is very good.”

Early bookings for WestJet Vacations at Bahia Principe properties this winter are coming in at a rapid pace, Scobie says. “I think it’s going to be a great season and this winning partnership will continue.”


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