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Stars Aren't Born – They're Earned

Exceeding expectations is part of the Sandals DNA

As the first major all-inclusive company in the luxury segment, Sandals Resorts knows that stars aren't simply born – they're earned.

That's why since the first Sandals property opened in 1981 – Jamaica's Sandals Montego Bay – the brand set out to defy the perception that all-inclusive resorts offer standard accommodations and a "cookie-cutter" vacation experience.

Over the years, the brand has pioneered many industry firsts, raising the bar for all-inclusives around the world when it started offering à la carte restaurants, swim-up pool bars and king-size beds and hair dryers in every room.

With this steadfast pursuit of excellence, Sandals not only meets its guests’ expectations, but blows them out of the water.

"Sandals stays ahead through constant innovation and reinvestment. We pride ourselves on being innovators and game changers in the all-inclusive industry," says Maureen Barnes-Smith, Director of Sales & Marketing with Unique Vacations Canada Inc. "As a result, our resorts have never looked better. The investment continues in each and every resort across all of the islands."

Under this ethos, the brand has matured into a 5-Star luxury product that works every day to prove that it deserves the accolade.

"Sandals strives to be one step ahead by always innovating and always improving, creating new types of accommodation options, new restaurant concepts, new features and amenities and on and on. After all, we’re only as good as our latest resort so the bar keeps getting raised each time," continues Barnes-Smith.

With the "How We Earn Our Stars" campaign, Sandals is setting out to boldly communicate its 5-Star experience and highlight the brand as the leading luxury Caribbean all-inclusive.

Agents can rely on five pillars when it comes to Sandals 5-Star Luxury Included Resorts:

A quality product from pillow to plate

From exclusive suites and bungalows to unique culinary concepts and a full range of motorized and non-motorized water sports, Sandals is determined to set an example of what "all-inclusive luxury" is all about, offering more 5-Star quality inclusions than any AI resort.

Case in point: Sandals Resorts are a hit with divers, as they're the only Caribbean resort group where scuba diving is included (for certified divers), with the best in equipment available for rent and experienced staff there for support.

But quality doesn't end with the hardware -- it's the warm and attentive service that makes all the difference.

"Our amazing staff, which I often say is the true secret to Sandals’ success, provide superb personalized attention. With the highest staff-to-guest ratio of any all-inclusive resorts, guests at Sandals enjoy the highest standard of service and all resort staff undergo the most rigorous training program in the industry," says Barnes-Smith.

Luxury at every turn

From plush robes and slippers to high-quality furnishings with opulent accents, luxury travellers need to be "wowed" with special touches. And whether it's at the couples-only Sandals brand or the family-friendly Beaches, guests can find the level of luxury they desire.

Take the Sandals Love Nest Butler Suites: this is a collection of exclusive suites offering the epitome of luxury and romance. Their plush elegance, 24-hour room service and professionally trained butlers set the scene for a perfect vacation.

With Sandals’ 5-Star Global Gourmet dining program, guests have an unparalleled level of restaurant variety and choice – upwards of 16 per resort featuring cuisine from the world over. Guests can cut into the finest cuts of juicy beef at Butch's Chophouse, or hurry for curry at Sandals' first Indian Restaurant, Bombay Club.

The cherry on top is not have to worry about a thing because it’s all inclusive, all the time.

Continuous innovation

Channelling the energy of Sandals founder Butch Stewart, the brand continues to innovate, introducing new concepts and experiences to impress travellers.

Sandals was the first to bring Over-the-Water Bungalows and Villas to the Caribbean. These grand retreats showcase the beauty of their marine surroundings with private outdoor Tranquility Soaking Tubs or infinity-edge plunge pools, lounging decks that lead directly into the ocean, and glass floor windows at the foot of the bed.

Knowing that 5-star service begins the moment guests touch down at the airport, Sandals offers chauffeur services with some of the world’s most luxurious car brands, including Rolls-Royce, Mercedes-Benz and BMW, depending on resort and room category.

A brand you can trust

Regardless of budget, your clients demand a quality product. They want exceptional service, value for money, and trust that a brand can deliver.

Sandals Resorts has scored a long list of awards the past 30 years, ranging from Travel+Leisure's World's Best Awards to Brides Best Honeymoon Awards. For 24 consecutive years, Sandals has been honoured as the leading all-inclusive company by the World Travel Awards.

There when you need them

Navigating upwards of 40 room categories or the plethora of inclusions may seem like both a blessing and a curse for a travel advisor, but that's where a strong relationship with your local BDM is vital.

They are there to service your needs and help create the perfect package for your clients.

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