Open Jaw

Three Brands – One Singular Focus On Quality

Excellence is more than a name, it’s this resort group’s mission

As the only hotelier to have all of its properties in Transat’s Luxury Collection, Excellence Resorts continues to find ways to rise above all-inclusive hotels in Mexico and the Caribbean.

Excellence Hammock

The family-owned, Mexico-based company has been the recipient of The AAA Diamond Award, the Condé Nast Travel Readers' Choice Award, and Travel & Leisure's Best Award. Recently, the property received a TripAdvisor's Traveler's Choice Award for the #1 All­ Inclusive Resort in the World.

Clearly, what Excellence is striving for is baked right into the company’s name. It says it wants to “encompass the concept of ultimate all-­inclusive luxury” with its three brands:

  • The adults-only Excellence Resorts in Cancun, Riviera Maya, Punta Cana (2) and next year Montego Bay;
  • The adults-only boutique-style Beloved Hotels, currently with just one 109-suite boutique property in Playa Mujeres, Mexico;
  • The all-ages modern all-inclusive luxury at Finest Resorts, again with just one property at present, the 450-suite Finest Playa Mujeres.

“We have very high standards and they’re applied at each one of our properties, no matter what the brand,” says Ana Laura Alvarez, Excellence Resorts Business Development Executive.

Previously in this Headliner we’ve discussed the Excellence-branded properties. Here’s a quick look at Finest and Beloved.

Finest Playa Mujeres – All-Ages Amazing

Excellence Finest Playa Mujeres Kids' PoolFinest Playa Mujeres Kids' Pool

The Finest brand offers something for everyone in an all-ages setting. There are dedicated areas for both kids and adults, as well as shared spaces, which makes the brand equally appealing for families, couples, multi-generational groups and groups of friends.

Excellence Finest Playa Mujeres RestaurantFinest Playa Mujeres

Within an oasis of pools fringed by 3 km of golden beach, Finest Playa Mujeres offers 11 dining options, plus a beach snack grill, a food truck and 16 bars – pretty big numbers considering there are only 450 suites. There are no reservations required at the á la cartes, and no limit to how many times guests tuck in. Those who so choose can eat lobster every day of the week.

Couples or families can really spread out. Junior suites are a minimum of 800 sq. ft. and feature premium amenities including oversized Jacuzzis, spacious private balconies, in-room liquor selection, fully stocked mini bar and 24 hr. room service. Guests can even call home to Canada at no extra charge. There are family suites with a separate bedroom for the kids and Excellence Club Rooms restricted to adults 18+.

Excellence Club guests enjoy private restaurant, beach, bar and pool facilities, as well as upgraded amenities including Bvlgari toiletries and Nespresso machines.

“I really encourage agents with clients seeking an upgraded experience to promote Excellence Club at any of our resorts,” says Alvarez. “For not a lot more money, there’s an amazing amount of added value and satisfaction.”

Beloved Playa Mujeres – Wellness & Pampering

The third Excellence brand is Beloved, which currently offers a single boutique-style luxury all-inclusive property known as Beloved Playa Mujeres. It became an adults-only property in SEPT 2016, and future Beloved properties will take the same approach.

Excellence Beloved Playa Mujeres SpaBeloved Playa Mujeres Spa
Excellence Beloved Playa Mujeres Penthouse SuiteBeloved Playa Mujeres Penthouse Suite

The 109-suite boutique property located just minutes north of Cancun offers a personalized experience with an impressive three staff per occupied room. Amenities are rich too – think Nespresso machines and Bvlgari toiletries, a bar of premium brand liquors, included laundry service (one per stay), fruit platter and sparkling wine in the room on arrival, one Agua Viva hydrotherapy ritual per person, per stay and more.

Dining and imbibing choices at Beloved are also rich considering its size. There are 2 a la carte restaurants open for lunch and 4 for dinner – Aroma, Lupita, Isla Grill and El Mar.

Despite having just 109 suites, there are 9 different accommodation categories at Beloved, with the smallest starting at just under 1,000 sq. feet including terrace, and the largest a whopping 4,478 sq. feet. Some are two-storeys, while others feature private plunge pools.

While guests can eat and drink to their heart’s content, Beloved has a strong focus on health and wellness. A comprehensive 35,000 sq. foot facility, The Beloved Spa offers full-service wellness treatments, fitness equipment, a yoga studio and spa amenities to address well-being on every level.


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