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Excellence Has Whipped Punta Cana Into A Froth

Reborn Excellence Punta Cana & shiny-new El Carmen stir things up

Excellence now comes in two flavours in Punta Cana. But whichever your clients choose, the recipe of high-quality ingredients is the same.

Excellence Romantic Walk

After nearly 20 years of success with Excellence Punta Cana, the first-ever resort for the Mexico-based Excellence group, the company decided to more than double its PUJ capacity with its most ambitious project to date -- the 492-suite Excellence El Carmen  which opened last September. Sophisticated and contemporary, the resort turned heads with its bevy of choices -- like 12 dining options and 16 bars – and its spacious accommodations – the smallest is a sprawling 800 sq. ft.

The nine accommodation categories at El Carmen include two high-end new ones for the hotelier: the two-storey, rooftop terrace suite with a plunge pool, and the suite with a private pool and gardens. Excellence Club suites make up about a third of El Carmen’s inventory, and the majority come with ocean views as well as premium amenities and features.
Excellence simply couldn’t build a shiny new PUJ property without ensuring the older sibling offered the same high-quality experience.
Excellence Terrace
Excellence Punta Cana SuiteExcellence Punta Cana

But just as Excellence celebrated El Carmen’s debut, it prepared to launch another initiative. The mission: to raise the facilities at Excellence Punta Cana to the same standard.

“There had been a number of improvements over the years, and the hotel still looked great, but that wasn’t enough for Excellence,” says Ana Laura Alvarez, Business Development Executive. “In four months, we did a top-to-bottom renovation that maintained what people love so much about Excellence Punta Cana, while significantly adding to the amenities, dining choices and Excellence Club product.”

Suites were transformed from their older tropical décor to a modern, sleek design with subdued colours and clean lines. There were 20 new suites added, each with a private pool.

All bars and restaurants were renovated to reflect the property’s new modern aesthetic. A new sports bar features a night menu and an additional a la carte dining option, and a new coffeehouse offers premium java, pastries, sandwiches and more. It’s a huge hit, Alvarez says.

Guests who choose to further upgrade their Excellence Punta Cana experience will find a wholly revamped Excellence Club, with all suites now set in a more secluded prime location to enjoy superior benefits and enhanced exclusive features.

Excellence Club guests now get exclusive use of two swimming pools, two pool bars, a club lounge with front desk & concierge, a premium bar, and Magna Club, which Alvarez calls the finest restaurant on the property.

“Excellence Punta Cana has a high percentage of repeat guests who didn’t want the essence of the resort changed,” Alvarez says. “We kept the Caribbean feel, we kept the things the people love, and we gave them more things to love by making everything else new.”

“We’ve created something very special at Excellence El Carmen, and Canadian travel agents and their clients are responding positively.” Ana Laura Alvarez

The gamble of adding nearly 500 rooms in Punta Cana has paid off for Excellence in short order. Entering just its second season, El Carmen is already attracting repeat guests from Canada, Alvarez says.

Excellence Punta Cana Honeymoon SuiteExcellence Punta Cana Honeymoon Suite

“It’s an amazing place, with so many choices. There are 19 different categories of suites, many with plunge pool or private pool or swim-up access. There’s water everywhere, with 23 public pools spread throughout the property, and there are so many bars and restaurants that guests will never feel they have to do the same thing twice – unless they want to.

Susan Kooiman, Senior Business Development Representative for Transat, says El Carmen is a deserving addition to the Transat Luxury Collection.

“It has that ‘wow’ factor,” says Kooiman. “You walk into the lobby and you’re amazed. The dining is amazing. The service is amazing. The suites and their amenities are amazing. And Excellence Club takes that to another level. There are a lot of Canadian travellers who really want to have a luxurious vacation at an amazing resort. You can offer them Excellence El Carmen – or any of the five other Excellence resorts, and be confident that the quality will be there.”


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