Open Jaw

How You See The World Matters

The 8 Simple Rules Of Tauck

Still family-owned after 3 generations, Tauck now offers nearly 100 land journeys, small-ship ocean cruises, European river cruises, safaris and family travel experiences in more than 60 countries.

Although the product is incredibly diverse, the Tauck experience is unified by a philosophy summed up in 6 words: “How you see the world matters.”

Understanding what that means and identifying the clients to whom it speaks is key to successfully selling Tauck.

So let’s unpack the statement with the assistance of Tauck CEO, Dan Mahar.

Understanding what that means and identifying the clients to whom it speaks is key to successfully selling Tauck.

Doing the Little Things Well: Mahar says the company’s concept of a family-run business goes well beyond those with the surname Tauck. “Unlike many guided vacation companies, our tour directors are full-time employees. The whole company is focused on creating the best trips possible and our staff are constantly coming up with new ideas. That’s where the magic happens.”

When all the little details and logistics are taken care of, travellers have no demands other than immersing themselves in enjoying the experience.

“There are ways to see the world that are more meaningful, more in-depth, more transformative,” says Mahar. “We believe that to our core.”

Building a Complete Experience: Creating a Tauck itinerary is much more complex than assembling components of transportation, accommodation, dining and sightseeing. “We thoughtfully create a complete experience,” says Mahar. “There’s a choreography to every trip, building each day to a crescendo.”

“There are ways to see the world that are more meaningful, more in-depth, more transformative,” says Mahar. “We believe that to our core.”

On a Tauck trip, not only are all the logistics taken care of. 1 price, while it might look intimidating at 1st glance, includes everything. There’s no upselling, no optional tours and even tips are included. “So many companies advertise a low starting price and travellers are nickeled-and-dimed along the way. We’re 180˚ from that,” Mahar says.

Creating a Lasting Relationship: When Tauck greets a 1st-time client, the expectation is that it is the beginning of a relationship, and Mahar says a very high repeat guest ratio testifies to the success of that approach.

“We seek a long-term relationship with every guest. We hire great people who really care about the guest experience. We like to think of our guest relationships as friendships that will continue to grow,” says Mahar. “Agents need to build that same kind of relationship with their clients, and the agents who sell Tauck know that a satisfied, happy guest will often become a loyal agency client.”

Catering to a Growing Market: According to Mahar, with retailers facing declining commissions in a number of areas, selling an all-inclusive guided vacation product makes a whole lot of sense. And the good news is that he firmly believes the market for Tauck product is expanding.

“There’s a fast-growing group of empty-nesters and retirees as the baby boom bulge passes through. I’m bullish about the future, for our company and for our retail partners,” Mahar says.

Tauck summarizes its approach in a sales tool titled Making Every Moment Count: A How-To Guide. You can check it out here.

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